Your opinion... is irrelevant.

A long time ago, in a galaxy far, far, away, I took a class from Pragmatic Marketing (www.pragmaticmarketing.com) that was for product marketing folks. It was an excellent class as far as I can remember, but there was nothing earth shattering about it. What was great was the ability to take 2 days away from your job to think about your job. Yep. Because Pragmatic marketing is pragmatic, they have build a framework that allows product marketeers to analyze what they do to see how they can do it better.

They make you realize that it is imperative to stop and think and gather outside information in order to do your job. Too many people in product marketing are busy "doing" that they don't spend the required time to "understand" the market and, as a result end up "doing" it again and again with the same results.

Which leads me to the title of my post. Pragmatic Marketing sells mugs, t-shirts, mouse pads, etc. with a very important message:

Your opinion, though interesting, is irrelevant.

What a great statement! It really is the truth. When trying to decide just about anything in product marketing, my opinion is only as good as the information I base it on and 99 out of 100 times, the opinions of a sales person, a development guy, a customer support rep, the head of finance, the CEO, CTO, COO are all irrelevant.

But, it is one of those absolutes that is almost always wrong. Each of those people (with the possible exception of the head of finance) has very important information IF they talk to and LISTEN to the prospect or customer. Each one of these folks talks to a customer at a much different point in the engagement. Some conversations are first impressions, others are during the sale, some right afterwards and ongoing and others talk about the future potential.

So, everyone has valuable information, the trick is getting them to give it to you without spoiling it with their irrelevant opinion!

Where were you when? (SCO)

Everybody remembers where they were when they found out what was happening on September 11.  I will certainly never forget. 

But, my question to you is where were you when you found out that SCO was suing the world over IP claims in Linux? 

I was in a rather unique position.  SCO was a major partner for Unisys. Unixware ran on the ES7000 server line and I was responsible for the partnership from the Unisys side.  I was also quietly shepherding in Linux on the ES7000.  (Up until this time, Unisys was beholden to Microsoft and the ES7000 only ran Windows and a little Unixware.)  And, believe it or not, SCO had joined the United Linux Consortium (along with Connectiva, SUSE and TurboLinux) and Unisys had just begun quietly shipping SCO Linux on the ES7000. 

So, on a Friday morning I deliver a presentation to a major customer about United Linux and our 15 year partnership with SCO and Monday morning I am on the phone with John W., our rep at SCO (who was just as blown away as everyone else in the world) asking what the deal is.  BTW, I changed John's name to protect the innocent.

So, here is what John tells me: 

Well, we will honor any deals you have in flight and we will continue to support the handful of existing SCOI Linux clients you have.  But, we are discontinuing the sale of SCO Linux immediately and I can't guarantee that we won't sue those customers eventually.

Yeah, right.  So there I am in the middle of a sh*t storm and caught between sales reps and customers and not a clue how to proceed.  Incidentally, SCO's stock was somewhere between $.90 and $1.35 at the time and I remember thinking I should buy a few shares.  They subsequently went through the roof in the next 90 days hitting a high in the low $20.00 range.  But, alas, I never purchased. 

I did, however, spend the next 3 months talking prospects, customers and internal management off the roof.  Everyone seemed to think the sky was falling.  And, since then it has been a wild ride...

What really got me was that SCO was offering Linux (SCO Linux 4.0 powered by United Linux v1.0) and now suddenly it was"their" code and they were going to pursue everyone who worked on Linux or used it to run their business (including those they had sold SCO Linux to?).  Ridiculous. 

Thanks for the memories Darl.  At first we were scared, then we were annoyed and then we just laughed. 

Hello World!

I decided it is finally time to start a blog (and follow through).   What is the subject of this blog?  While I wish I could properly define the contents of the blog, I think it will define itself over time. 

I can tell you that this blog will be a mash-up (if you will) of my work, the overall technology market (especially open source) and my personal life. 

What work? Well, I am the Director of Product Strategy at EnterpriseDB.  If you have any Oracle databases, then you should definitely check us out.  EnterpriseDB Corporation  We are also the world's largest Postgres company and I have a feeling that I will be spending a lot of time on that it in the near future.  Need a little info on Postgres (or PostgreSQL as it is called by the community?  The Postgres Resource Center

What personal life?  Well, there is a ton there.  I just had a baby boy on September 1, 2007!  Well, my wife did :)  But, more than than just talking about my wife and three beautiful children, I will try to stay on topic with personal issues as they relate to business.  But, who knows that may change.  I won't talk about my fish tank.  You can go here for some of that.

So, who am I?  Here is a little bio that I copied from someplace...

"Derek M. Rodner is currently the Director of Product Strategy for EnterpriseDB. Prior to joining EnterpriseDB, Derek held a number of marketing roles at Unisys Corporation, all related to Open Source and Linux for the Enterprise Server division. He was responsible for launching Linux for the company. In addition, Derek was the first elected Chairman of the DCL Marketing Board for Open Source Development Labs (OSDL), home of Linus Torvalds. Derek was also the founder and president of a business re-engineering firm for Fortune 500 companies."

More to come...

Ottawa 4 NY Islanders 2

THE GOOD:

Jason Spezza & Dany Heatley. Sometimes the offensive stats aren’t a fair reflection of who was the best player in a hockey game. This wasn’t one of those instances. Heatley and Spezza combined for five points (Heatley two goals, Spezza goal and two assists) and were head and shoulders above every other skaters with one possible exception on the other side. Spezza was flying out there, and it sure seemed as if every time he and Heatley hit the ice something was produced, even if it was just chances. These two are back in the groove that lifted them atop the league’s scoring race in the first half of last season. Heatley’s finish is scary good and Spezza is not only making plays but is also a legitimate threat to score now as well. Teams have to respect the way he’s firing the puck, and when they do that, it opens up more room for the rest of his linemates. With more natural playmakers, you don’t have to play the shot because the logic is, he’s going to dish it. But Spezza has scored enough blasts so far this season that he can no longer be looked at as a one dimensional offensive player. I feel bad for Chris Kelly, having to keep up with these two the way they’re rolling right now. He must feel like the fat friend that rolls with the two 10s Saturday night at the bar. His role is important, but at the end of the day, no one cares about him, try as he might.

Peter Schaefer on the PK. The penalty killers in general were quite good, but Schaefer deserves special mention. Great at winning battles for loose pucks, very strong with the puck on his stick, and was the reason the Isles spent significant time in their own end with the man up.

Martin Gerber. When the Islanders turned it on into the second and third, Gerber stood tall and answered the call every time. I think I’m past the point where when a shot is fired on him I hold my breath. He always looks to be sound positionally and isn’t giving up those juicy rebounds that were commonplace when he was in the midst of that awful slump. Now, when he’s handling the puck, that’s a different story.

Andrej Meszaros. I think we can officially say the sophmore slump is gone and not returning. Meszaros is playing his ass off right now. Blocking shots both on the PK and even strength, real strong on the point on the PP, is carrying the puck with a ton of confidence, and playing the body consistently.

THE BAD:

Daniel Alfredsson, goal scorer. He left the game with what looked like a nasty foot sprain. The only word we’ve got as of this writing is that it’s a lower body injury. No shit. But up to that point, he couldn’t buy a goal if it was being sold 2 for 1 for a nickel. He missed the net three times, two of which were prime scoring chances, and in the first period had the net W I D E open with Mike Dunham down and out, and he fired the puck right into his pads.

8,741. Ouch.

THE OPPOSITION:

After the first 20 minutes, I thought to myself, these are those shiny new Islanders I’ve been hearing so much about? I thought maybe my TV was broken, and the 2006 Sens were playing the Isles of 10 years ago. They were awful. The only reason it wasn’t 5-0 after the first was because of Dunham, who stood on his head, which has apparently happened more than once this season. While Rick DiPietro has the big contract, Dunham has supposedly been the superior goalie. Is there a goaltending controversy on Long Island?

I assume something was said by Ted Nolan after the first because a different team emerged, and they made a game of it. It was pretty clear Ottawa was the better, more talented club, but at least the Islanders gave a good honest effort. Some shined brighter than others. Jason Blake may be the most underrated player in the NHL. If he was on a line with some guys who could finish, his numbers would be through the roof. His speed and tenacity make him one of the most dangerous players currently in the game, but there isn’t much for him to work with, especially with Yashin out.

I also liked the games of Mike Sillinger and MSG Goat Tom Poti. Poti has been driven out of two NHL cities yet he was their best d-man on the night, in both ends. Yes Rangers fans, you read that right. Tom Poti was good defensively.

UP NEXT:

No rest as they travel to D.C. and face the Caps. This one will be interesting. The last time these teams faced off, a month ago to the day, it was one of the lowest lowpoints for a team that had been experiencing a ton of them. I warned that the Sens could not take Washington lightly because while they may not be the most talented club in the league they don’t give up and with A.O. in the line-up can turn a game around in a heart beat.

What happened? Ottawa got up big early (and either were or were not rubbing it in, depending on who you believe), took their foot off the pedal, got sloppy, and Washington clawed their way back into the game, eventually winning it in OT.

A lot has changed in a month. This really does seem like a different team. Not only will there be a different goalie in between the pipes (I assume) but the big guns are performing in a major way. But if Ottawa is their worst enemy, again, the result will be the same.