Day Two at the Gartner Summit and all systems are go. The show is much smaller than last year, from what I can tell. But, the crowd is generally enthusiastic and those that we talked to are very interested in PERFMAN.
This was the first step in a rebirth for PERFMAN. To coincide with the show, we re-launched our website with new branding and messaging. It is hard to imagine a software company being in business for over 20 years with hundreds of customers such as : Nestle, Lockheed Martin, JB Hunt, Conseco, the IRS and NOT having any recognition in the marketplace. Well, I was wrong, Gartner knows who we are and our log was on the slide deck!
And that transitions to my next topic. The show itself was decent for a guy like me who is new to the space. If you are trying to learn a new market, a Gartner show is fabulous. But, if you are already up to your neck in the space, then you typically have to wade through the presentations to get your nuggets. Gartner Summit events in my experience (this one and the Open Source Summit) are very motherhood and apple pie. They spend most of their time in the ether and rarely dive down below 50,000 feet.
Forrester, on the other hand, will get specific and tactical. And, personally, I think that leads to better successes for the participants.
Anyway, the show is almost over and then its back home to build the marketing machine. Take a look at the new site and give me your thoughts. Its not the final product, but its a start.